For Immediate Release NASCAR Racing Experience Brings On-Track Action to Fans Former Jeff Gordon Racing School Rebranded Chicago, Ill. (July 9, 2009) - The National Association for Stock Car Auto Racing (NASCAR) announced today an agreement to rebrand the former Jeff Gordon Racing School into the NASCAR Racing Experience. The multi-year licensing agreement brings an authentic racing experience to NASCAR fans, its sponsors and business partners at racetracks throughout the country. The NASCAR Racing Experience (NRE) provides a menu of racing programs from a ride-along as a front-seat passenger to the full racing experience which puts fans behind the wheel of an authentic race car. NRE will use current NASCAR Sprint Cup Series racecars for all of its programs. The program wil use current NASCAR Sprint Cup Series racecars for all of its programs. "We have provided more than 200,000 driving experiences to race fans and business partners since 1998," said Robert J. Lutz, President and CEO of NASCAR Racing Experience. "This new step in becoming an officially licensed NASCAR property further enhances the program to allow it to expand our reach." "The Jeff Gordon Racing School provided an unequaled opportunity for fans to sit in the driver seat and - for a moment - become a race car driver," said NASCAR Sprint Cup driver and four-time Sprint Cup Champion Jeff Gordon. "This move to become the NASCAR Racing Experience is a good step to expand the program throughout NASCAR working with more teams and tracks." The NASCAR Racing Experience currently has 28 NASCAR Sprint Cup race cars, 40 professional instructors and is headquartered in Concord, N.C. NRE offers realistic racing action that includes timed racing sessions, no lead-follow and Personal Racing Instructors that provide constant feedback to each customer through an exclusive in-car radio communication system. Prices for ride-alongs start at $129 and the driving programs begin at $429. "The thrill of riding in or driving a real NASCAR Sprint Cup car is an experience of a lifetime," said Blake Davidson, NASCAR managing director of licensed products. "This program allows fans, corporations and our business partners to get first-hand knowledge of what its like to race at speeds upwards of 170 miles per hour around the same tracks as the biggest stars of NASCAR. No other sport provides to its fans the chance to experience the realism of competition like a racing experience using authentic race cars on a NASCAR track." NASCAR Racing Experience The NASCAR Racing Experience will begin operating at 12 NASCAR Sprint Cup and NASCAR Nationwide Series tracks across the country before expanding to additional tracks in 2010. Current locations include: Atlanta Motor Speedway, Chicagoland Speedway, Darlington Raceway, Kansas Speedway, Homestead Miami Speedway, Kentucky Speedway, Lowes Motor Speedway, Nashville Superspeedway, Richmond International Raceway, Talladega Superspeedway and Texas Motor Speedway. About NASCAR RACING EXPERIENCE Driving 101 is the parent company of NASCAR Racing Experience and Mario Andretti Racing Experience. NASCAR Racing Experience offers several different ride and drive packages and features real NASCAR race cars. Mario Andretti Racing School is the "World's Fastest Driving Experience" and utilizes full-size, Indy-style race cars. The schools operate at over 16 race tracks across the United States and offer a vast array of corporate outings and motorsports themed events. For more information call 877-RACE-LAP (877-722-3527) or visit www.NASCARRacingExperience.com . About NASCAR The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto. For more information, please contact: Tom Sullivan, NASCAR business communications, (704) 348-9613 or tsullivan@nascar.com Greg Pearce, Director of Marketing, NASCAR Racing Experience. (704) 886-2400 gpearce@877racelap.com